Full description


The Food Service Business development Rep – Eastern Ontario (Ottawa area, 401 Corridor Cornwall to Cobourg including Peterborough) will be responsible for managing all aspects of the sales function in an efficient and effective manner within the assigned territory. The Food Service Business development Rep. will also be required to increase sales volumes, brand visibility and customer base by cold calling and networking thus meeting yearly sales objectives.

Key Activities:

  • Develop business relationships and grow the Lassonde Business through new business acquisitions;
  • Develop and maintain knowledge of the local market, the community and our competitors;
  • Ensure regular follow up and plan customer visits across the assigned territory (existing and new customers);
  • Prepare and present business reviews to customers, meet sales objectives;
  • Support the sales team with Regional and National accounts;
  • Maintain adequate samples necessary for effective customer visits;
  • Communicate internally with different departments to maximize customer opportunities;
  • Cover certain Food Service distributors and participate in food shows and conferences;
  • Other duties as assigned.

Education and experience:

  • 2 years’ experience in Food Service B2B;
  • Post-secondary education in business desired or a minimum of two years of sales experience in a business-to-business environment.


  • ?Bilingual;
  • Leadership and initiative;
  • Self-Motivated, Confident, Creative and Determined;
  • Dependable, Autonomous, Ability to work under pressure;
  • Strong organizational skills, able to prioritize;
  • Sound communication and interpersonal skills;
  • Entrepreneurial abilities, A team minded contributor;
  • Proficient computer skills (Excel, PowerPoint, others).


  • Company Vehicle, Fleet card covering vehicle expenses ( gas, maintenance and repairs);
  • Pension fund;
  • Collective insurance plan;
  • Potential Yearly Bonus.


If you are interested in this position, please forward your resume to

About Lassonde Inc.

Lassonde is an active, growing, and innovative company. To support this growth, we are always on the lookout for new, talented people with a serious interest in the agri-food industry—people who will enable us to continue to reach even higher.

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